12/16/2023 0 Comments Chatbot for e commerce![]() ![]() 47% of users are open to purchasing items through a bot.Here are a few stats to show buyers’ willingness to shop with messenger apps: People aren’t just using messenger apps to chat with friends - they’re also excited about shopping with brands’ bots. ![]() Using chatbots puts your business where plenty of customers are, so your brand stays visible and more buyers have purchase opportunities. People Are Increasingly Using Messenger AppsĪccording to a Business Insider report, consumers have been using the main four messaging apps - Facebook Messenger, WhatsApp, WeChat, Viber - more frequently than the main four social networks - Facebook, Twitter, Instagram, and LinkedIn - since 2015. Here are a few reasons why your online business should be using a messaging app to host a bot and boost sales. Why Bother with Chatbots?Ĭonversational commerce isn’t just a cool-sounding concept - user research shows that buyers are more ready and willing than ever to shop online with bots. Customers today recognize the usefulness of this technology and are ready to integrate bots into their online shopping. Users can also create their own outfits and browse and vote for other users’ outfits on the bot for an interactive shopping experience.Īll of these brands show that chatbots are more than just computer programs in ecommerce - they’re a way to create helpful, enjoyable shopping experiences for buyers. With this information, the bot creates a fashion profile of each user to make outfit suggestions and direct the user to purchasing the clothing. The clothing brand H&M created a chatbot on Kik that asks users questions about their style and offers photo options for users to select. This bot allows users to see what Sephora’s products would look like on them by imposing the makeup onto the user’s selfie. The beauty company doesn’t stop there - Sephora also has a Facebook bot called Sephora Virtual Artist. It also redirects users to the Sephora app or site to complete purchases. Sephora’s chatbot on the bot platform Kik offers users makeup tips and makes product suggestions based on their personal quiz answers about their makeup usage. Staples’ Facebook chatbot can also enable customers to complete their purchase from the chat. ![]() The office supply store uses Facebook Messenger to offer customers product suggestions based on their requests and past orders. Here are a few examples of how ecommerce chatbots can help businesses connect with their customers: Staples Ĭhatbots for ecommerce companies are typically designed to:Įven with this list of functions, it might be difficult to imagine how online sellers use chatbots since the technology is relatively new. Nordstrom’s chatbot talks with customers about what they’d like to purchase from the store. What is a Chatbot?Ī chatbot is a computer program that simulates conversation with human users to complete some sort of service. With this new technology, your business can immediately meet customers’ wants to create a personal and helpful shopping experience. To help sellers out, we’ve created this guide to cover everything from defining exactly what a chatbot does to measuring your bot’s ROI.Īpply this knowledge to your online business, and you’ll be set to launch your first bot. Learning how to set up your business for conversational commerce isn’t always clear since bot technology is still developing. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience. Companies today can use chatbots to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. These multiple options can be disorienting to customers if there isn’t one clear route for reaching businesses.Įnter “conversational commerce,” or businesses and buyers connecting through messaging apps. Just like there are many channels you can list your products on, there’s an abundance of ways to make an online purchase - apps, email, social media. Online shopping doesn’t follow a single path. ![]()
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